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Head of Marketing (Metaverse/P2E/NFT/Gaming)

RemoteSwitzerland, Genève, BaarMarketing

Job description

Avant Labs is looking for a head of marketing with vast knowledge in crypto, NFT and Gaming spaces for our FPS PVP Blockchain based game, Elarium.

As Head of Marketing you will be responsible for representing the brand publicly and improving the brand identity/proposition, defining marketing strategies, creating and managing social media channels, expanding your marketing team, planning and executing all required campaigns, finding the right resources and planning the time and budget.

A new, exciting and high priority role, with the opportunity to define the marketing agenda. Our new Head of Marketing will have a firm grasp on marketing analytics with a solid understanding of its fundamentals, particularly content and organic social. If you are an experienced marketer who isn’t afraid to roll up their sleeves and are excited to make a massive impact in a market with enormous potential, then this position was made for you!

Note: This is a fully remote position. In order to align with the rest of the team it is important that you operate no more than 3 hours from Central European Time (CET/CEST). We collaborate through modern tooling such as Slack, Google teams, Notion & Github in order to stay aligned during working days and towards our milestones.


  • Plan, coordinate and execute all marketing operations (e.g. Brand, Social) to grow the Elarium community, customer base and fuel its growth.

  • Continuously monitor market trends and the competitive landscape to help identify new marketing opportunities across gaming/NFT/crypto/blockchain.

  • Develop, implement and measure high impact communications strategies.

  • Establish solid work/team processes, measure success by tracking, analyzing and optimizing marketing activities.

  • Understand customer journeys, take ownership of the relationship with customers and find ways to expand them.

  • Plan and execute campaigns to drive measurable improvements in the company's awareness, user acquisition, and community engagement.

  • Create, own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals.

  • Help plan, coordinate and execute web3 engagement strategy to grow our community and user-base (eg. NFT drops and token-gated experiences).

  • Collaborate with internal teams to integrate our brand narrative, product positioning, and messaging with all aspects of the user experience.

  • Work collaboratively with internal teams to create exciting and engaging content to be shared across our organic and paid channels and manage a content calendar.

  • Liaise with external agencies / agents / paid partnerships and coordinate exposure opportunities.

Job requirements

Qualifications & must haves

  • You are a Marketing expert with at least 7 years of experience in Marketing / Social Media, of which at least 3 years in a leading position.

  • You have a deep understanding of the gaming industry and marketing for PC/Consoles games.

  • You have a solid understanding of blockchain aspects such as NFT, DeFi, governance and utility tokens, DAO, dApps, Ethereum network, Wallet, etc.

  • You have a deep understanding of Discord and social media platforms, including but not limited to Twitter and Telegram.

  • You have an exceptional level of written and spoken English (native level).

  • You have exceptional interpersonal and communication skills.

  • You are a leader and team builder with both creative and analytical capabilities with a solid understanding of market research and data analysis methods.

  • You are a self-driven, responsible and detail-oriented person.

  • You have exceptional organizational and time management skills.

  • You have experience working in a fully remote working environment.

  • You have experience in working in a start-up environment

  • You have the ability to adapt to new technologies and trends.

  • You are not afraid to think outside the box, experiment and learn new things.

  • You are a genuine crypto enthusiast with a shared vision of shaping the future of gaming as we have.

  • You are passionate about gaming!

Optional & nice to haves

  • You have experience in launching game or blockchain projects as the founder or an executive leader.

  • You bring a strong network of connections in the gaming and crypto communities of journalists, influencers and investors.

You’ll want to work with us because

We are a fully remote European team consisting of 40 experienced professionals. We are self starters and problem solvers, builders and theorists, united by the hunger to make our mark in one of the most promising developments of our time. We aim to empower each team and every individual with transparency, clear objectives, autonomy, and ownership.

Ambitious and focussed about inspiring our people to do more and go beyond the conventional, we lead with empathy and build with commitment. We are excited to build a working culture and employee experience in which everyone can come to work. A place where equity and inclusion provides everyone a safe and inspiring workspace to collaborate, belong and be themselves.

Read more about Avant Labs here!

Benefits & Perks

  • Work and connect professionally with the best people for the job throughout Europe - not just from your zip code.
  • A yearly budget for work and leisure. Pimp your home-office or get a subscription for movie evenings & chill. It’s all possible.
  • A comprehensive bonus / incentive schedule.
  • Market competitive salary based on experience.

We’ll want to work with you because

Let us know!

If you feel we should know who you are, we are looking forward to receive from you:

  • A personal cover letter introducing yourself to us

  • Your detailed resume

  • A link to your LinkedIn profile

  • Anything else you’d like us to know about you

Avant Labs